Conscious
Q Grader-selected, transparent pricing — vibrant coffee from producers they visit every harvest.
London, UK
The story
Conscious
Founded in 2021 by Culainn and Lea, Conscious began alongside coffee producers in South America. Culainn is a certified Arabica Q Grader, and every coffee is transparently sourced — with pricing data published for every lot purchased.
Conscious was founded in 2021 by Culainn and Lea, who began their work alongside coffee producers in South America. Drawing on professional backgrounds in design, research and international law, they built partnerships with smallholder coffee producers and community projects in Peru — relationships they continue to nurture today.
Starting at the very beginning of the supply chain and being involved in every stage of the process is integral to their way of working. As a certified Arabica Q Grader, Culainn applies his expertise in sensory evaluation to select high-quality coffees with distinctive, vibrant flavour profiles and to provide constructive feedback to producer partners. This ensures excellent quality and transparency from farm to cup.
They roast on a Giesen W15A drum roaster — renowned for precision and consistency — designing a tailored roast profile for every coffee. Across Peru, Bolivia, Colombia and beyond, they focus on building partnerships with smallholder and family-run producers, paying financially sustainable prices and providing tailored support: investing in production processes, purchasing greater quantities year-on-year, and maintaining regular visits.
Social impact
Conscious prove that vibrant, delicious coffee and an equitable supply chain aren't mutually exclusive — they're inseparable.
Transparent Pricing
Full transparency on what they pay for every lot — publishing pricing data to ensure accountability and fairness throughout the supply chain.
Smallholder Partnerships
Long-term partnerships with smallholder and family-run coffee producers in Peru, Bolivia and Colombia, with tailored support for each producer's specific needs.
Q Grader Quality
Every coffee selected and scored by a certified Arabica Q Grader, with constructive feedback provided to producer partners to improve quality year on year.