Unlocking Coffee Freshness

Coffee freshness is making the rounds at the moment and it’s more nuanced than many think.

Unlocking Coffee Freshness
Through my many brews, in-store and at home, I've learned that coffee isn’t great just after roasting; instead, it needs time to rest, ideally for a week. This rest period allows gases to escape and flavours to develop, similar to how wine changes when exposed to air. Over time, especially between the first and fourth weeks, a coffee's character evolves, shifting and defining its taste and aroma. 

In the big bad brewing world, oxidation kicks off the moment beans make their way out of that hot rotating drum roaster, releasing CO2. Notice the "bloom" when hot water and grounds meet in a French press or V60? That's CO2 doing a grand exit, a key step for a top-notch brew. Cracking open a bag of beans? You're letting air join the party, boosting oxidation. Storing beans right, in a cool, dark, dry spot, is crucial—just like they're pampered from farm to shop. Switching to airtight containers for instance altered a lot for me, because how you store it is as important as how you brew it.

I once laughed at my ma's habit of freezing her coffee – I was a jumped-up barista at the time brimming with modern ideas. But sure enough one year someone did some research and barista champions from all over the world were rocking up with frozen coffee to competitions and my scepticism melted as I witnessed its magic: freezing truly captures a bean's qualities. Now, if I’m coming to the end of a particular good bag of beans, I’ll lob the remainder in a tupperware and pop it in the freezer for a later day to enjoy. The moral of this story - listen to your ma. 

You’ll now find our roast dates live on our website, it’s important for us to give you all the information about the coffee you’re buying and although you can check in-store, we wanted to make that doable online too. 

Lastly, we stumbled upon a kilo of coffee from one of our roasters, forgotten since a music festival six months prior. Driven by curiosity, I brewed it at home and surprisingly, despite its age, the coffee still tasted absolutely banging, challenging everything I’ve just written. So don’t take anyone's word as gospel, keep testing, keep finding, keep enjoying.

Happy Sipping, 

Samuel

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1 comment

Bobby

Bobby

Was that the Bold from Common?

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